Web Content NC, March 2014
For Communicators on N.C. Government Websites
Free March Webinars
- Measuring User Experience: March 6 from 2:00 to 3:00 p.m. How to create meaningful insights that can be used to improve your digital outreach.
- How Not to Fail at Usability Testing: March 19 from 1:00 to 2:00 p.m. A whirlwind tour of the many ways to fail at usability testing in government and key tips, tricks, and principles not to fall prey to.
From HowTo.gov to Digital Gov
The U.S. General Services Administration has invaluable resources to improve digital communications for government at all levels. These resources are moving from howto.gov to digitalgov.gov. Communities, webinars, and blogs are free to North Carolina state and local government. Read their "Open for Innovation" blog about their latest transformation. Then join a listserv, get email updates, or sign up for a webinar. Whatever you do, it will help you manage your web presence.
10 Tips for Better Hallway Usability Testing
Now there is no excuse for not usability testing your website. It just takes a little time and effort to set up a hallway test.
Hallway testing is a usability test in a high foot traffic area, utilizing bystanders to test your product. Your participants will be people who happen to be walking down the hall and are able to afford 5-10 minutes of their day.
Learn how to conduct your own hallway usability test.
Global Navigation is Less Useful on Large, Complex Websites
Gerry McGovern posits that, as a website becomes larger and more complex, navigation should focus on helping customers move forward. Helping them move backwards or sideways can cause major distraction and confusion. Read more on the New Thinking blog.
Social Media Roundup
- How Sandy Changed Social Media Strategies in New York City
- 7 Keys to Insanely Happy Customers in the Social Media Era
- State of the #SocialGov 2014: Archived one hour webinar.
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Share the Wealth
Got a great tip or resource to share with fellow N.C. government web staff and web content writers? Get it in the next Web Content NC newsletter by emailing Lois Nilsen.